Get ready to saddle up and show out for great cause at the Saddle Up for St. Jude Concert 2026!

The Sioux Empire Fair is proud to welcome Rodney Atkins to the Billion Automotive Main Stage at the Sioux Empire Fair on Wednesday, August 5, 2026 as a part of Ag Appreciation Day. Rodney Atkins has charted at least one radio single at Country Radio in three different decades, all while being on the same record label (Curb Records). That sort of commitment and longevity defines the man. He is an artist with multi-generational impact whose voice has been a mainstay at Country Radio, challenging all of us to be better, no matter our age – parents who are now grandparents, and adults who first heard Rodney while eating a happy meal in their booster seat. The ACM Award-winning artist – who has one of the most recognized and powerful voices in Country Music – has over 4 billion global streams; six number one radio singles; 16.5 million RIAA-certified units over 9 singles and 3 albums; has performed on NBC’s TODAY Show, GMA’s Strahan & Sara, and FOX & Friends; and his song “Watching You” was named Number One Song of the Decade by Country Aircheck and earned the songwriter a BMI “Million-Air” Award. Through the hell we all inevitably go through at some point in life, Atkins has cemented mega-hits in our hearts and minds that help us remain focused on those who matter most. Rodney Atkins is FREE with paid fair admission on the Billion Automotive Main Stage! Fair admission is $10 for adults, $5 for children ages 6 - 12, and free for children ages 5 and under. PIT Passes Access to the PIT area directly in front of the stage Includes fair admission $25 in advance per person, per event Available online only at https://www.siouxempirefair.com/p/tickets--deals

Rodney Atkins